Ambassador Roberto Jaguaribe, president of Apex-Brasil, said in his participation in the Global Agribusiness Forum program that Asia is the region of the planet with the greatest economic dynamism today, and that the promotion agency is directing efforts to consolidate and open new markets for Brazilian agricultural products in Asia. "But, of course, we are not going to not forget the other regions of the globe as well, since each one of them has its own specificity of production and consumption."
According to Jaguaribe, sustainability is a differential of our agricultural product in international markets - we have more than 60% of native forest preserved - but that tends to be a prerequisite from now on. According to the ambassador, besides being a major exporter of commodities, Brazil needs to invest in the qualitative dimension, adding value to production and exports. "This goes through industrialization, new formats of commercialization and creation of a brand", he emphasized.
Jaguaribe pointed out, however, that a positive narrative for Brazilian agribusiness is lacking. "We need to work on the image of the sector, starting with the domestic market. Brazil still miscommunicates agriculture." In addition, the ambassador said he is optimistic that the free trade agreement between Mercosur and the European Union could be concluded later this year. For him, in the context of international negotiations, Brazil must act both on the multilateralism side of the WTO and on bilateral agreements.
Follow the complete interview on GAF Blog clicking here.